Leaders in retail have already discovered that the key to retention is through omnichannel personalization. Now, more than ever, B2C companies are pressured to deliver flawless personalized experiences their customers expect.

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Whether it’s GDPR, iOS 14, or the death of the third-party cookie, marketers today face competing pressures to deliver highly-personalized experiences while maintaining consumer trust. By leveraging their own valuable first-party customer data, brands no longer need to fear the personalization privacy paradox. Join this session for valuable strategies to take control of their customer data, build consumer trust, and deliver personalized experiences. Segment Senior Product Manager, Osama Khan will give an overview of the customer identity landscape and share how to build better personalization strategies.

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Today’s consumers expect more from brands. The ideal customer experience is no longer singular across a wide audience. It’s individualized and human. This year at Activate Live we are bringing you stories, insights, and strategies you can take with you to make your customer experience memorable. You don’t have to dream of building a long-lasting relationship with your customers anymore. At Activate, you can make it a reality.

","active":true,"formatDate":{"duration":"07 - 07","year":"Apr ‘21"}},{"title":"The Future of Enterprise Marketing Technology","startDate":"2021-04-08T08:00-08:00","ctaText":"Save your seat","url":"https://learn.www.asianminres.com/feb-2021-forrester-webinar/","region":"Virtual","eventType":"Webinar","content":"

Enterprise B2C marketers have invested heavily in marketing technology (martech) to deliver contextually relevant customer engagement. But to stay ahead of the curve, firms need to rethink their approach to martech and customer engagement tactics.

Join Joe Stanhope, Vice President and Principal Analyst at Forrester and featured speaker, as he shares why moments-based marketing is replacing campaign-focused efforts — and the technology that is fueling this shift.

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